PARIS — Two former Vestiaire Collective executives are launching a social commerce system termed Agua Blanca, which will sell different personal and dwelling treatment products beginning in September. It’s crafted on a membership product.
Agua Blanca just secured 2.5 million euros in funding from Daphni for its speedy international growth from launch.
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It’s the brainchild of Sébastien Fabre, a cofounder, ex-main government officer and chairman of Vestiaire Collective, and Yann Le Chatelier, a previous inventive director of the luxurious consignment system.
Their new site’s aim is to meet up with consumption requires worldwide in the own hygiene and house care categories with a selection of eco-conscious models.
Agua Blanca is constructed on two axes. 1 is a group of “super consumers,” professionals and experts, who will pick out the items showing up on the internet site. The next is a predictive and customized product to produce the supply for each client’s want.
The merchandise selected will be clean, productive and meant to give pleasure to everyday tasks.
“I strongly think in the halo impact produced by the ability of an involved and conscious community, in individual concerning day-to-day usage behaviors,” mentioned Fabre, in a statement.
Courtesy of Agua Blanca
“It is noticeable that our method is selective,” said Le Chatelier. “Our catalog responds to a strong drive to progress utilization of eco-accountable items, devoid of generating a statement. I think there’s common awareness, but consumers need assistance and tools, but in particular not a ethical lesson on their connection to ecology.”
Pierre-Éric Leibovici, a cofounder and associate at Daphni, and Shabir Vasram, a cash trader at Daphni, mentioned they were seduced by the Vestiaire Collective executives’ verified observe history in initiating new user behaviors, notably in manner.
“With their new Agua Blanca project, Sébastien and Yann are the moment once more portion of an impending transformation of usage patterns taking into account environmental factors in the house treatment and particular treatment industries,” the Daphni executives reported jointly in the assertion.
The European fund has already invested in makes such as Again Current market, Typology and Produced.com.